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AI policy

Where we use AI tools, and where we never do.

We use AI for
  • Auto-captions and caption timing
  • Rough-cut assembly and silence removal
  • Transcription of creator takes
  • Research summaries of public ad libraries
  • Background noise reduction
We never use AI for
  • Faces, avatars or digital doubles
  • Cloned or synthetic voices
  • Testimonials, reviews or reactions
  • Changing what a creator said
  • Product results or before/after visuals