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UGC ads that ship in threes

Testimonials, unboxings, problem-solution and founder-style videos, filmed by real US creators in 9:16 and cut for TikTok, Reels and YouTube Shorts. Each video arrives with three hooks and a test plan.

Hook Lab · interactive demo

Same ad. Three first seconds.

Pick a hook to swap the opening caption. The chart shows the kind of readout you get after a test. Numbers are illustrative.

Sample ad · hair-care serum · 28s · creator testimonial

"Stop scrolling if you have frizz"

Names the viewer's problem in the first second. Works when the audience is already problem-aware.

Hook rate
42%
Thumb-stop
47%
Hold 50%
24%

Highest hook rate of the three. Candidate for scaling; pair with a stronger body to lift hold.

Formats we film

9:16 · 15–60s

Every delivery includes

The package your buyer actually wants

  • Final edit in 9:16, plus 4:5 and 1:1 crops on request
  • Three hook variants per video, cut on the same body
  • Burned-in captions and a clean no-caption version
  • Raw selects for your in-house editors (add-on)
  • Naming convention that maps to your ad account
  • Post-test hook report: hook rate, thumb-stop and hold by variant
  • Whitelisting setup for Spark Ads and Meta partnership ads

Whitelisting

Run ads from the creator's handle

Step 1

Creator authorizes

We request a Spark Ads code on TikTok or partnership access on Meta, with terms set in the creator agreement.

Step 2

You run the ad

The ad shows the creator's name and profile. Platforms add the paid-partnership label automatically.

Step 3

We track the window

Access windows and renewal dates sit in your delivery sheet so nothing runs past its rights.

Comparison

Real creators vs AI avatars

Want three hooks on your next ad?