A concept board every month
We read your ad account, your reviews and your competitors' ad libraries, then pin the month's angles, hooks and formats to one board. Your team approves it in one call.
Mockup · October board
What the board looks like
Insights04
AccountTop 3 ads are all "before/after"Pulled from last 30 days
Reviews"Finally no frizz in humidity"Recurring in 5★ reviews
CompetitorBrand X leans on dermatologist claimsOpen lane: real routines
Angles03
PriorityHumidity-proof routineProblem-solution · 30s
TestStylist reactsSocial proof · 20s
TestOne bottle, three hair typesComparison · 45s
Hooks09
"Stop scrolling if you have frizz"Call-out
"My stylist asked what I changed"Social proof
"I didn't believe this worked until…"Curiosity
Plan20
20 videos × 3 hooks60 ads to launch
Creators: 8Curly, wavy, straight · 25–45
Launch week 2Readout week 4
Inputs → outputs
We pull
- Ad account data: spend, hook rate, CTR and CPA by creative
- Customer reviews, support tickets and survey answers
- Competitor ads from the public Meta and TikTok ad libraries
- Your claims list and substantiation docs
You get
- Monthly concept board with angles, hooks and formats
- Scripts with every claim tagged to its source
- Test plan: budget split, naming and kill rules
- Monthly readout of winners, losers and next bets
Included in Growth + Scale
Strategy from people who buy media
Our strategists ran paid social budgets before they wrote scripts. They speak CPA, creative fatigue and learning phases, and they'll push back on concepts that won't survive a test.
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