Cash-back app: ads that stopped looking like a bank
2.3xCTR vs studio ads
−18%cost per install
0ad rejections
Challenge
Studio ads felt like banking ads. Polished spokespeople and stock UI shots got scrolled past, and every new claim needed legal sign-off.
What we did
- Real-user style videos with in-app screen recording
- Compliant claims: every dollar figure tied to an approved example and disclosure
- Creators who actually use cash-back apps for groceries and gas
- Pre-submission review against Meta and TikTok financial-services policies
“The ads finally looked like our users, not a bank. Reviews came back clean and cost per install dropped within the first month.”